How OmniReach saved 38% in campaign failover fees.
Discover how messaging agencies utilize list pruning and carrier routing parameters to maximize delivery conversions.
$4,280
94.2%
-58%
Customer Profile
OmniReach Marketing Inc.
B2B Messaging Agency, 100k+ monthly contacts.
The Challenge
OmniReach was preparing to launch a premium brand campaign using rich media messaging templates. Their contact sheet contained over 100,000 destinations. However, launching RCS messages to non-supporting carrier networks triggered expensive fallback fees to traditional carrier SMS channels, risking significant budget waste.
The Solution
By importing their destination lists through the RCSChecker **Queued Bulk Uploader**, OmniReach was able to run asynchronous check jobs. Out of the 100,000 numbers, our failover routers identified exactly **42,000 RCS-capable destinations**. They prunes out the non-capable list from the rich campaign sheet, sending standard fallback SMS only to relevant customers.
The Outcome
OmniReach saved over **$4,280 in redundant lookup fees** and carrier fallback costs. Their RCS delivery conversion rate peaked at **94.2%**, proving that pre-campaign pruning yields massive ROI improvements.