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Published August 20, 2026 • 7 min read

An introduction to Google RBM routing parameters and carrier checks.

Google Rich Business Messaging (RBM) allows brands to communicate directly with mobile users through rich features like custom carousels, action chips, and brand verifications. To establish a connection, the client must verify that the destination device supports RBM profiles.

Google RBM Capability Checking

The Google RBM API exposes capacity check methods. The lookup checks the Google carrier routing database. If the user device has active RCS support on their carrier, Google returns a capable status code.

Carrier Redundancy

Relying on a single API can be a bottleneck. If carrier check requests timeout, the entire outbound queue pauses. RCSChecker solves this by implementing failover manager routing, falling back to Telnyx or other adapters automatically.

Pruned and verified on rcschecker.com
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