For high-volume messaging agencies and B2B aggregators, sending rich media campaigns is key to maximizing conversion rates. However, delivering templates to carriers or endpoints that lack active RCS capabilities results in immediate carrier fallback fees—forcing expensive, traditional SMS delivery costs.
How Fallbacks Deplete Margins
When a messaging client submits a rich payload to a carrier and the device is offline or the number is invalid, the message is routed to an SMS channel. SMS fallback charges are often double or triple the rate of a verified RCS message. If 40% of your contact sheet does not support RCS, a massive portion of your campaign budget is wasted on failovers.
The List Pruning Solution
By executing pre-campaign checks using the RCSChecker Queued Bulk CSV uploader, you isolate active destinations beforehand. Pruning non-capable numbers ensures that rich media templates are dispatched only to valid endpoints, saving significant budget overheads.